Validate, Quantify and Qualify Your Direction.

Move forward with confidence.

Turn strategy into action with absolute certainty.

We provide actionable recommendations to drive measurable results.

Whether you're testing campaign concepts, measuring brand alignment, or selecting the perfect partnerships, IMI ensures your decisions are rooted in truth.

Concept Discovery and Validation: Idea to Volumetric

Campaign and Creative Evaluation

Messaging and Visual Cue Assessment

Sponsorship Strategy, Validation and Valuation

Webinars & Reports

Accelerating Impact With NewcomersIn Part 2 of the Newcomers to New Consumers series, we focus in on what excites Newcomers. While engagement is essential, tapping into what excites a consumer as you find ways to connect can bring the relationship to the next level. Read more

Webinars & Reports

The Power of Brand: Part 3There is always a lot of noise around us that sways how we may think consumers are feeling, but unless we hear directly from them it’s difficult to know where to focus. In part 3 of The Power of Brand series, we unlock what’s on consumers’ minds to provide actionable insight to help drive your brand forward.Read more

Webinars & Reports

The Power of Brand: Part 2Building a strong brand is essential to driving loyalty, resiliency, profitability and share price. The insight in Part 2 of our Power of Brand Series, will be essential to ensuring you are focused in the right direction to build one and fuel growth.Read more

Uncover the essential and remove the noise.

Our team of senior leaders focus on solutions, fueled by data, and immerse themselves as your partner every step of the way.

Connect With Our Experts

Validate, Quantify and Qualify Your Direction.​

Turn strategy into action with absolute certainty.

Uncover the essential and remove the noise.

Validate, Quantify and Qualify Your Direction.