Drive forward with confidence and maximize your ROI.
Conclusively determining the impact of marketing efforts on the attitudes and behaviour among target consumers and the return on marketing investment not only helps you understand current performance but hones in on what’s essential to maximize ROI moving forward.
Campaign and Creative Performance Measurement
Cost Effectiveness, Media Effectiveness and ROI
Strategy Refinement and Scaling
Competitive Benchmarking
Thought Leadership
Webinars & Reports
Around The Globe In 30 MinutesDiscover actionable insights on creative effectiveness, performance metrics, and global best practices to elevate your brand’s campaigns in Around the Globe in 30 Minutes.Read more
Webinars & Reports
Live Will Thrive 2024In this 30 minute webinar Don Mayo, Global Managing Partner at IMI International will dive into the second topic in the ‘Fueling Brand Growth’ series with 'Live Will Thrive' an IMI NextWave™ webinar, to explore how your brand can optimize engagement and growth through the power of live events. Don will share actionable insight you can use today, tomorrow and beyond, to fuel your brand's growth.Read more
Webinars & Reports
The Performance of Feeling GoodMaking people feel good is a fundamental to fueling brand growth. It is the 2nd most powerful purchase driver, aside from building Brand Trust. In this presentation, we uncover why this sentiment is so integral to growth and how marketers can tap into it to accelerate your brand and drive growth. Read more
Webinars & Reports
Driving Your Brand's Volume & ROI With Promotion Promotions are a powerful yet often underutilized tactic for driving sales and building brand equity. IMI brings to the forefront critical insight will be critical to know what to do and where to focus to drive your sales and ROI.Read moreUncover the essential and remove the noise.
Our team of senior leaders focus on solutions, fueled by data, and immerse themselves as your partner every step of the way.