Uncover the Essential Insight Needed to Fuel Profitable Growth.
Fact-based guidance to fuel growth.
Uncover opportunity. Set your strategy. Intercept and engage to fuel growth.
Discovery is the critical first step in creating effective strategies. From audience segmentation to industry analysis, discovery lays the foundation for informed decisions that drive profitable growth.
How We Help
Identify the Most Valuable Audience
Determine the Best Way to Connect
Identify What to Say to Effectively Engage
Uncover Where to Be to Maximize Impact
Consumer Intelligence Powered by IMI Pulse™
In addition to custom discovery, tap into Consumer Intelligence through IMI’s proprietary system: IMI Pulse™, insight into consumer attitudes, behaviors, rituals, passions and purchase drivers at your fingertips 24/7.
1,200+
Passion Points
600
Brands
400
Categories
18
Countries
Thought Leadership
Webinars & Reports
From Intention to Action: Navigating Consumer Shifts & Trade TurbulenceIMI International's Don Mayo presents the second wave of our exclusive webinar series, to dive deeper into these shifting dynamics to help marketers stay ahead of the curve.Read more
Blog Article
How Digital Influence and In-Store Experiences Drive Consumer Behavior in 2025 In today’s digital age, online shopping isn’t just a trend—it’s a locked-in reality shaping consumer behavior across North America. But how much digital influence is really driving revenue? Read more
Webinars & Reports
Why People Buy: Top Themes to Fuel Growth in 2025In this IMI NextWave webinar, we dove into the core purchase drivers that influence consumer choices, in addition to key insights on how brands can build effective strategies around them.
Read moreWebinars & Reports
Driving Your Business During Trade/Tariff WarsIMI International's Don Mayo explores how global events are reshaping consumer sentiment and influencing purchasing decisions.Read moreAccelerate Growth
IMI Internationals' experts, proprietary technology and salient thought leadership will uncover the essential insight to fuel growth.