How AI Has Changed Consumer Behaviour: What Brands Need to Know for 2027 and Beyond
Join Don Mayo, Managing partner at IMI International on November 24 at 11:30am ET for a live webinar.
AI is becoming part of how consumers discover brands, compare options and make decisions. But how much influence does it really have today, and how could that change in 2027 and 2028?
Join IMI International as we share fresh insights from more than 20,000 consumers aged 13+ across Canada and the United States, surveyed in October 2026.
We'll explore three key questions:
1. How Is AI Changing Consumer Behaviour Today?
Explore how consumers are using AI, Google and social media to search, compare and make decisions. Which platforms are gaining momentum, why are consumers using them, and how much influence do they have on consumer choice?
2. What's Next for Consumer Choice in 2027 and 2028?
Look ahead at how consumer habits and platform preferences could evolve, where momentum is building and what these changes could mean for businesses across industries.
3. What Should Your Business Do Now?
Turn consumer insights into practical next steps. Understand where to focus your attention, what opportunities to explore and how to prepare for the changing consumer journey.
Have a question? Send it ahead of time to help shape the discussion.